Nexus
Intelligence Hub
Intelligent management of 43,000+ retail terminals across the UK. Bridging the physical-digital divide with AI-powered retailer support, predictive stock management, and omnichannel player journey orchestration.
43k+
Terminals
7
UK Regions
£12.1k
Weekly Sales
UK Retail Network Performance
Total Terminals
38,600
Weekly Avg Sales
£12,050
Active Issues
8
Weekly Average Sales by Region
Top Retailer
Tesco Express Stratford
Growth
+4.2% YoY
Active Issues
3 open
Avg Sales/Terminal
£308
Intelligent Retailer Support
Retailers resolve terminal issues, reorder stock, and get business insights through conversational AI — reducing call centre volume by an estimated 45%.
Retailer Terminal Support
A retailer in Manchester reports a Genesis terminal issue. Watch how the AI diagnoses the problem, checks stock levels, and provides a resolution — all without human agent involvement.
What to observe
- Automatic terminal ID and status lookup
- Step-by-step guided resolution
- Proactive stock level monitoring
- Predictive reorder recommendations
Nexus Retailer Assistant
AI-powered terminal support for 43,000+ retail locations
Retail-to-Digital Conversion
Retail Purchase
Player buys a scratchcard at a Tesco Express in Birmingham
QR Code Scan
Receipt includes a QR code linking to the National Lottery app
Digital Onboarding
Dream Big Assistant greets them with a personalised welcome
Subscription
Player sets up a weekly Lucky Dip — lifetime value 8x higher
Result: Retail-to-digital conversion increases player lifetime value by 8x — from an average of £6.20/month (retail-only) to £49.60/month (omnichannel subscriber).
Betfred Lesson Applied
Betfred's 1,350 retail shops operated as a completely separate channel from their digital platform — different systems, different data, different customer identities. When a player self-excluded online, they could still walk into a shop. Nexus solves this by creating a unified player identity across all channels, with real-time synchronisation of responsible gaming controls, preferences, and interaction history.